Are you going to invest in AI to grow? What should you invest in? In this Executive Strategy Lab, we solve that decision with you.
SURGE Executive Strategy Lab is an executive experience for leaders responsible for product, technology and artificial intelligence.
AI has reduced the cost and time of building. But it has not removed the uncertainty about which initiatives will create value.
Lean Startup provides a practical discipline for deciding what to validate, what to fund, what to change, what to stop and what to scale before committing significant resources.
Bring a real initiative. Leave knowing what to fund, stop, pivot or scale.
Executive Strategy Lab by Lean Startup Co.From AI and technology initiatives to demonstrable value
Most organizations do not lack projects. They have too many.
AI pilots, new products and digital initiatives compete for capital, talent and executive attention, yet move forward without a shared understanding of:
- where the value lies;
- what must be true to capture it;
- what evidence is missing;
- and what would justify further investment.
The result is more activity, but not necessarily stronger outcomes.
SURGE helps executive teams turn uncertainty into hypotheses, hypotheses into evidence and evidence into decisions.
During the session, your team will work on a real initiative to:
- identify the uncertainties that could determine its success;
- prioritize the assumptions requiring validation;
- design tests before building at scale;
- define criteria for funding, adapting, stopping or scaling.
It is not about running more experiments. It is about deciding with the evidence you need.
teams. Five real decisions.
The room is deliberately kept small. Each team works on its own initiative alongside Lean Startup Co. Senior Advisors. There are no hypothetical cases or exercises disconnected from the business.
You are not here to learn the method. You are here for us to apply it to your decision, with you in the room.
An executive Lab with Lean Startup to turn uncertainty into evidence and evidence into decisions
Five hours. Five modules. One real initiative per team.
Executive Strategy Lab
- 01BeforePreparation to select the initiative and define the decision.
- 0212:00 PMLunch and opening.
- 031:00 – 6:00 PMExecutive Strategy Lab.
- 047:00 PMExecutive networking.
- 05AfterPrivate one-hour follow-up with Lean Startup Co.
Designed to intervene in a real decision
Half a day. The same decision that, without this, takes weeks of internal meetings without anyone closing it.
Before the Lab: Your team receives a guide to arrive with the initiative, context and decision clearly articulated.
During the Lab: Your team works directly with facilitators on its critical uncertainties, hypotheses and evidence needs.
After the Lab: Your team receives a private session to review results, next steps and the decision ahead.
For leaders responsible for turning investment into value
Designed for leaders in product, technology, artificial intelligence, digital transformation and new ventures who are responsible for high-consequence decisions.
Especially relevant for organizations that:
- have multiple initiatives competing for resources;
- need to demonstrate value from AI investments;
- are advancing with insufficient evidence;
- lack clear criteria for stopping or scaling projects;
- must make consequential decisions with incomplete information.
It is expert guidance on your real case: together we review which assumptions hold up your decision, and you leave with a clear action plan.
This is not content to study on your own. It is your decision, worked live with expert guidance the same day: your real case, not a generic case study.
- Preferred team rate: 20% discount for groups of 2 or more executives from the same organization.
- Limited seats: Exclusive access for 5 teams of 1 to 5 members, subject to an application and prior approval.
- Participation in the intensive day and all working materials.
- Lunch, beverages and continuous snacks.
- Access to the Executive Networking Event with a special guest.
- A 1-hour 1:1 strategic follow-up session with Lean Startup Co. after the event.
Want to assess whether this room is the right fit for your team? Book a 15-minute alignment call to review your company context, validate the participant profile and confirm the strategic fit of the Lab before applying.
The global organization behind the Lean Startup methodology.
Lean Startup Co. is the global organization behind the Lean Startup methodology, created by entrepreneur and author Eric Ries, internationally recognized for transforming the way organizations innovate and make strategic decisions.
For more than a decade, Lean Startup Co. has helped startups, Fortune 500 companies, governments and nonprofits reduce investment risk, validate business opportunities and accelerate innovation through an approach grounded in evidence and continuous learning.
Its methodology helps leaders and teams identify critical assumptions, better understand customer needs, design experiments to validate ideas and make decisions with greater confidence before investing significant resources in new products, services or technology initiatives.
Today, Lean Startup principles are used by some of the most innovative organizations in the world to drive digital transformation, develop new business models, strengthen innovation capabilities and build a culture oriented toward learning and continuous improvement.
In this edition, Lean Startup Co. will deliver an in-person Executive Strategy Lab exclusively for a small group of companies, where participants will apply practical tools and frameworks to their own decision, to reduce uncertainty, minimize the risk of their technology and product investments, and accelerate the creation of solutions that generate real value for their customers and their business.
In this Executive Strategy Lab, their Senior Advisors will work hand in hand on your company's real challenge, not on theoretical cases, but on your company's current growth challenges.
Need to build internal alignment?
Download the Executive Brief and see how Lean Startup helps leaders reduce risk, make better technology and product investment decisions, and accelerate business results.
It includes the workshop content, the key takeaways and the business case to make aligning your leadership team easier.
Apply for one of the 5 teams.
Applications are reviewed by the executive committee to ensure the complementarity and seniority of the 5 teams in the room. Once approved, invoicing is coordinated.
Are you looking for a private edition or a format designed exclusively for your company?
Book a 15-minute conversation with Coral Cotto (CEO, Cibergente) and Erwin Godoy (Senior Advisor, Lean Startup Co.) to explore your company context and evaluate an exclusive format.